6 million users had installed third-party Twitter clients


Twitter tried to downplay the impact deactivating its legacy APIs would have on its community and the third-party Twitter clients preferred by many power users, by saying that “less than 1%” of Twitter developers were using these old APIs. Twitter is correct in its characterization of the size of this developer base, but it’s overlooking millions of third-party app users in the process. According to data from Sensor Tower, 6 million App Store and Google Play users installed the top five third-party Twitter clients between January 2014 to July 2018.

Over the past year, these top third-party apps were downloaded 500,000 times.

This data is largely free of reinstalls, the firm also said.

The top third-party Twitter apps users installed over the past three and a half years have included: Twitterrific, Echofon, TweetCaster, Tweetbot, and Ubersocial.

Of course, some portion of those users may have since switched to the Twitter’s native app for iOS or Android, or they may run both a third-party app and Twitter’s own app in parallel.

Even if only some of these six million users remain, they represent a small, vocal, and – in some cases, prominent – user base. It’s one that is very upset right now, too. And for a company that just posted a loss of 1 million users during its last earnings, it seems odd that Twitter would not figure out a way to accommodate this crowd, or even bring them onboard its new API platform to make money from them.

Twitter, apparently, is weighing data and facts, not user sentiment and public perception when it made this decision. But some things have more value than numbers on a spreadsheet. They are part of a company’s history and culture. Of course, Twitter has every right to blow all that up and move on, but that doesn’t make it the right decision.

To be fair, Twitter is not lying when it says this is a small group. The third-party user base is tiny compared with Twitter’s native app user base. During the same time that 6 million people were downloading third-party apps, the official Twitter app was installed a whopping 560 million times across iOS and Android. That puts the third-party apps’ share of installs at about 1.1% of the total.

That user base may have been shrinking over the years, too. During the past year, while the top third-party apps were installed half a million times, Twitter’s app was installed 117 million times. This made third-party apps’ share only about 0.4% of downloads, giving the official app a 99% market share.

But third-party app developers and the apps’ users are power users. Zealots, even. Evangelists.

Twitter itself credited them with pioneering “product features we all know and love” like the mute option, pull-to-refresh, and more. That means the apps’ continued existence brings more value to Twitter’s service than numbers alone can show.

Image credit: iMore

They are part of Twitter’s history. You can even credit one of the apps for Twitter’s logo! Initially, Twitter only had a typeset version of its name. Then Twitterrific came along and introduced a bird for its logo. Twitter soon followed.

Twitterrific was also the first to use the word “tweet,” which is now standard Twitter lingo. (The company used “twitter-ing” Can you imagine?)

These third-party apps also play a role in retaining users who struggle with the new user experience Twitter has adopted – its algorithmic timeline. Instead, the apps offer a chronological view of tweets, as some continue to prefer.

Twitter decision to cripple these developers’ apps is shameful.

It shows a lack of respect for Twitter’s history, its power user base, its culture of innovation, and its very own nature as a platform, not a destination.

P.S.

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